THE CLIENT: Diaspora Labs is a start-up based in Toronto that targets recently diagnosed diabetes patients and aims to provide them with important advice in order to improve their outcomes.
THE NEEDS: The company needed a series of explainer videos to guide the patients into a healthy lifestyle. They wanted to include a few snippets of animations that could inspire the viewer and elevate the message.
THE PRODUCT: We crafted a video with the perfect balance between figurative and abstract components. The custom characters flow seamlessly depicting a peaceful state and healthy environment that will inspire the spectator and enhance the vision and mission of the brand.
Custom designed style frames