THE CLIENT: Fundación Valdecilla is a public institution in Spain that aims to provide medical services, investigation, and teaching services.
THE NEEDS: This institution wanted to develop a series of videos targeted at patients who had been transplanted. Being transplanted is a delicate situation and patients must be aware of certain measures they need to take in order to improve their outcome.
THE PRODUCT: The video consists of clean yet appealing animations that visualize the key essence of the message. The simple shapes are able to inform the viewer about how to take their immunosuppressant medication. The motion dictates a pleasant rhythm that will retain the spectator’s attention until the last frame.
Styleframes